SINGAPORE, 20 JULY 2013 – Nickelodeon today announced the launch of the first Nickelodeon Slime Cup in Singapore and Southeast Asia, bringing their unique brand of funny for kids and their families to promote a healthy lifestyle at the slimiest integrated sports festival in Singapore. The event, which is sponsored by SingTel mio TV, is scheduled today and tomorrow at the event venue partner, D’Marquee at Downtown East, between 11am to 7pm.

At the official kick-off ceremony this morning, Mr Zainal Bin Sapari, Member of Parliament, Pasir Ris Punggol GRC, who was the guest-of-honour, made it a family affair with his family too.

“As a nation, we want to cultivate a strong sporting culture whilst aiming to foster social connectedness in the community through sports over time. It is heartening to see that corporations like Viacom and SingTel mio TV are also making family-fun an integral part of their corporate activities,” said Mr Zainal Bin Sapari, Member of Parliament, Pasir Ris Punggol GRC.

“Today’s event fits very well within the National Family Celebrations over the past month, which celebrates and reinforces the importance of the Family, and a natural extension of the Family Day Out initiative. Nickelodeon Slime Cup gives access to NTUC members, their families and the public to benefit from a recreational option that strengthens family bonds. I’m delighted to grab some family fun time with my family too.”

“Nickelodeon’s long-standing commitment to Singapore and the region has always been to encourage kids and their families to have fun while keeping a healthy lifestyle, essentially to ‘get and out and play!’. Even though we are a media business, we firmly believe that life’s lessons are not learnt from iPads or TV alone. In this sense, we completely share the Singapore Government’s vision of promoting sports and games to foster strong community relations,” said Mr Tan Chee Kiat, Chief Operating Officer, Viacom International Media Networks Asia. “Together with SingTel mio TV, we aim to make this an inclusive event to give Singapore families from all walks of life a healthy dose of healthy, clean family fun time this weekend. And of course, what’s a Nickelodeon event without some Slime Time!”

“Hosting the inaugural Slime Cup in Singapore with our partners Viacom is very exciting for us. We believe that the TV experience should not be confined to the living room, and this event fits perfectly with our aim to delight our customers by bringing what they love to life,” said Laura Wendt, Vice President of Regional Content and Business Development, SingTel.

The fun family weekend features:

The inaugural event is a free-entry event of fun-filled sports-oriented activities.

“Downtown East has always been a great venue for family bonding and we are delighted to be working with Nickelodeon to bring Slime Cup to our members and the public. This is made possible because both parties see a common goal to provide opportunities for loved ones to play and bond through this fun event. We are sure that everyone will enjoy not just the games, but also the chance to get up close and personal to their favourite characters like SpongeBob and Patrick, Dora and Diego and the Teenage Mutant Ninja Turtles here and have a slimy fun time here at Downtown East,” said Mr Ronnie Tan, Director, Group Integrated Sales & Marketing, NTUC Club.


About Nickelodeon

Nickelodeon, now in its 34th year globally and 15th year in Asia, is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. The company has built a diverse, global business by putting kids first in everything it does with a portfolio that extends across television, music, publishing, digital media, mobile and consumer products. Nickelodeon and Nick Jr. are seen in more than 60 million households throughout North and Southeast Asia region with 24-hour programming services including Nickelodeon Southeast Asia, Nickelodeon Korea, as well as Nickelodeon branded programme blocks and syndications. For information about Nickelodeon in Asia, visit www.nick-asia.com.

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

Media Contacts:

Viacom International Media Networks Asia

Loh Bi Feng

Communications Executive, Corporate Communications

t:(65) 6420 7154   m: (65) 9002 9607

Adeline Ong

Senior Director, Corporate Communications, Asia

t: (65) 6420 7240   m: (65) 9366 7323

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